Simple Sugar

Fashion has been a passion of mine for as long as I can remember, but it became especially important when I began my career in music more than 33 years ago. The way you present yourself is an extension of your art, and as the saying goes, “What looks good sounds good.” Whether it’s a tailored suit, casual wear, or something in between, clothing plays a major role in how I represent myself and my brand every day.

I’m far from an expert, and I certainly haven’t gotten it right all the time, but over the years I’ve learned what works for me. That, in my opinion, is the key—not chasing trends, but discovering a personal style that feels natural and authentic.

I’ve experimented with merchandise throughout my career, and today’s technology has made the process of designing, producing, and shipping products easier than ever. With that in mind, I’m excited to begin with a collection of T-shirts under the working title Simple Sugar. Whether that name sticks or not remains to be seen, but it’s a starting point.

My long-term goal is to collaborate with designers who share a vision of classic, timeless clothing—pieces that never feel dated and remain relevant year after year. I’m equally interested in partnering with brands that believe great style should be accessible. I’m not talking about fast fashion; I’m talking about thoughtfully made essentials that people can afford and enjoy for years.

At its best, fashion is fun. It’s about trying different fits, exploring new ideas, and finding what makes you feel confident. You never know who’s watching, and sometimes the way you present yourself speaks before you ever say a word.